We have developed an entire process to help businesses and nonprofit organizations address their positioning, messaging and storytelling. In that process is a planned day-long, all-hands-on-deck summit.
The first response we get to this process is, A whole day, you say? We don’t have that kind of time.
If you are thinking about boosting your messaging or introducing storytelling to your sales and marketing plans, you know something is amiss. If something isn’t working well and you know there is an issue, you don’t have the time to not spend an entire day addressing it.
I hate to break the news, but a 2 hour session squeezed into an already-packed Board of Director’s meeting schedule won’t cut it. (Can you tell I have been asked to do this more than once?)
Your language helps creates who you are and what people believe. Unclear or stale messages with no story punch to them equal invisibility or worse: wrong ideas, which can be circulated far and wide in today’s world of online communication. If you are not communicating who you are, either someone else will (and, they will likely be wrong) or indifference sets in (which is hard to shake).
When your corporate or nonprofit messages are working well you will find
- Sales and marketing efforts resonate with whom you want to attract
- People in general refer to you in good terms to others
- Cohesion will exist among staff, board and team members
- Your processes are simplified, which includes materials development, lobbying initiatives, media relations, and media work
- The media and bloggers will pay attention and (should) write about you truthfully
- Capitol Hill, policy-makers, legislators and regulators listen (if you are trying to get them to)
- Your company or industry’s reputation is boosted with all target audiences
- Appropriate partners and stakeholders are attracted
If you scored your organization against those outcomes above, how would you rate? Spending an entire day to make that list above workable would be worth it, no?