If you have embraced the power of storytelling — whether for business, a nonprofit or your own career — consider reading this book: Transformational Speaking: If You Want to Change the World, Tell a Better Story, by Gail Larsen. Formerly with the National Speakers Bureau, Larsen walks the reader through the art of telling a unique, authentic story from how to find that story to how to deliver it.
She states “There are two kinds of memorable speakers. There are those who impress us with their delivery and style and cause us to say, ‘He was a great speaker!’ – then return to our lives and work unchanged. . . Then there are those who arouse us on an inner level, awakening us to what we care about and prompting serious inquiry about the changes we’re committed to making. That’s transformational speaking.”
If you want the world to understand you, your organization, your cause, your products or services, at some point you will be called to speak. More than having a well crafted elevator pitch, you must learn to tell your story in such a way that ignites the other person to action.
This book isn’t about learning a new technique. Rather, as she says in the book, “Great speaking is less about being “fixed” than being found. When you come home to yourself and discover your best material and unique way of communicating, you’ll find there’s nothing broken.”