What The People In Charge of Your Reputation Wish You Knew

As part of a new series, we’re going to blog about what we wish clients would do or knew. We are public relations folks. You know, the ones charged with managing your reputation and building your presence, and there is guidance we give we really wish the companies and organizations that hire us would take, but sometimes don’t.

There, I wrote it. Yes, sometimes our clients don’t want to do what we ask of them. We know there are reasons, justifications, political positions, and internal workings that keep them from take our advice sometimes. After all, we’ve been doing this for more than 25 years now. We’ve been around the block a time or two.

But, sometimes, perhaps they just don’t believe it will work?

So, in response, we’re going to talk about some of the issues we come across that sit firmly in the realm of “The Advice We Wish Clients Would Take.”

First up? What makes a good spokesperson for your organization. It’s not always the CEO.

Next? Why it’s important to talk to Basket Weaving Today or your local news outlet or any other media outlet you deem “small potatoes.”

And, then? Why investing in determining your company-wide messaging should be as important as your financial planning.

There are other topics. But before we start pontificating at will, what do you want to hear about?