Our People

Suzanne E. Henry
CEO/President
Suzanne@FourLeafPR.com
+1-434-972-7278

Suzanne is an award-winning communications and public relations consultant and CEO/president of Four Leaf Public Relations LLC, a boutique practice that taps into the best talent and best practices of a cadre of senior, independent practitioners.

Suzanne has been in the communications field for more than 25 years and has a B.A. in mass communications with minor in English from Radford University.

Her areas of expertise include:

  • Campaign strategy and public relations counsel
  • Designing and facilitating an organization’s narrative, positioning and messaging
  • Leadership communications strategies and skills for senior executives
  • Social media strategy
  • Writing for influence and persuasion

Suzanne is a frequent guest speaker on such diverse topics as social media strategy, messaging and PR campaign strategy at organizations including the Public Relations Society of America, The Brookings Institution, Company of Friends, the Center for Nonprofit Excellence, American Marketing Association, and the American Society of Association Executives among others.

More About Suzanne’s Story

Why did you choose to go into the communications field?

One of the greatest human needs is to be heard. And, I believe everyone deserves to have a voice. Everyone has a story to tell and they have a right to tell it. They just sometimes they need help getting it across so that it is actually heard.

What is the most extreme thing you’ve done to service a client?

I had to travel to Tampa, Florida to give a presentation to a client’s board of directors. I left the night before, ready to meet with the board at 7 a.m. the next day. But, after arriving (late) at Miami International Airport at 10 p.m. that evening, I learned that my connecting flight to Tampa was cancelled. So, I rented a car and drove across Florida, through Alligator Alley, to get to my client’s hotel at 3 a.m. At least I made it to the board meeting, four hours later!

What is your most proud moment in your career?

In my early public relations days, I did a lot of “stealth” media relations for several large PR agencies in Washington, DC. They would hire me to earn media attention for their clients. Of course, they got the credit. But, I got much needed experiences in media pitching for some pretty big brand names. I distinctly remember one agency hired me on a Monday, and by Thursday, I landed their largest client – an online retailer- a story that appeared on the front page of the Sunday New York Times business section complete with a rather large picture of the CEO holding their lead product. I have to say that launched my reputation as a media maven.

What is the greatest lesson you’ve learned in your communications career?

I have learned so many things, but the greatest lesson was that no matter who you know or who you are, you have to have a great story to tell before anyone will pay attention to you. Even Bill Gates and Steve Jobs had to learn how to tell a good story to get media attention.

If you could do any career other than be in the communications field, what would that be?

A fine art painter. I may be a word person, but I believe a picture can tell a thousand words. I am in awe of people who can make paint and canvas tell a story. They see the world differently.

Christine Louise Hohlbaum
PR Consultant
Christine@FourLeafPR.com
+011-49-177-863-8661

Christine Louise Hohlbaum is a long-time public relations consultant who has been working in public relations and marketing for 15 years. She holds a B.A. in Government and German Literature from Smith College and an M.A. in International Relations, German and American Literature from the University of Konstanz, Germany.

Her areas of expertise include:

  • Harnessing the power of social media through corporate blogs, Twitter, Facebook, LinkedIn and more.
  • Developing sustainable key messages.
  • Establishing long-term relations with influential media members.
  • Writing communications for internal and external purposes.

Christine also is an engaging public speaker on time management practices, blogging and a range of lifestyle issues. She has addressed diverse audiences including Marriott International in Bethesda, MD, the American German Business Club in Munich, Germany, Company of Friends in Charlottesville, VA, and senior executives through various professional Webinars. She is also the author of several books including her most recent release, The Power of Slow: 101 Ways to Save Time in Our 24/7 World.

More About Christine’s Story

Why did you choose to go into the communications field?

It is my passion to change the world through words. I’ve always loved telling stories so now I make a living doing what I love!

What is the most extreme thing you’ve done to service a client?

I willingly got up at 6 am three days in a row to write a 25-page report whilst on vacation. It was a deadline-driven project (in PR, what isn’t?) so I snuck in eight billable hours of work between splashes in the pool.

What is your most proud moment in your career?

Landing my client a seven-page spread in their target market publication in German. Yes, I am very proud of that!

What is the greatest lesson you’ve learned in your communications career?

Words are not the only way to communicate. Sometimes leaving things unsaid is even more powerful.

If you could do any career other than be in the communications field, what would that be?

I’d be a full-time actor and writer. (Ed. Note: Christine does act on the side, including in German television productions and is a published book author, three times over.)

OLYMPUS DIGITAL CAMERADiane Johnson
Senior Counselor
Diane@FourLeafPR.com
+1-703-391-2056

Diane Johnson is a senior public relations consultant who has been in the public relations field for 20 years, having worked previously in financial services for Wall Street institutional banking and brokerage firms. She holds a B.S. in Business Administration/Economics from The College of New Jersey, and also studied undergraduate at Teesside Polytechnic, Cleveland, England.

Her areas of expertise include:

  • Developing an organization’s communications strategy.
  • Producing research-based issues studies and thought leadership pieces.
  • Integrating messaging and organizational objectives into internal and external communications.
  • Identifying and securing top tier, strategic media opportunities.

Diane builds positive perception and recognition for her clients through her ability to develop an organization’s messaging and positioning, secure media placements that align with marketing objectives, arrange speaker bookings at targeted industry conferences, and produce customized content that supports organizational brand.

More About Diane’s Story

Why did you choose to go into the communications field?

I started my career as a government bond broker on Wall Street. I found I wasn’t crazy about finance, but I really enjoyed connecting with and bringing people together. Then, it was buyers and sellers of bonds, now it’s reporters and clients with stories to tell.

What is the most extreme thing you’ve done to service a client?

Right after the birth of my daughter, I coordinated an event for the opening of my client’s new facility, planning everything from media relations to catering. It was attended by the state governor and other dignitaries as well as Fortune 100 corporate partners. On the day of the event I drove 150 miles to the venue with my then three-week-old daughter so I could nurse her during breaks. No one knew she was with me, and the event was a huge success!

What is your proudest moment in your career?

It would have to be the completion of the first global research survey report I developed for a client. I did everything from developing the survey questionnaire to analyzing the data to writing the report to creating the graphics. It encompassed all the important aspects of communications—strategic thinking, creativity, writing, developing story angles, attention to detail—in one project. When I received a finalized copy from the printer, I felt like I had been handed an Academy Award.

What is the greatest lesson you’ve learned in your communications career?

Every client, no matter how big or small, is important and deserves my best counsel and effort. That, and I still a kick with every media hit I get for a client.

If you could do any career other than be in the communications field, what would that be?

I was so drawn to communications and it’s such a great fit for me, that I never think about another field. I have been told I’d make a good attorney. It’s probably due to my persuasive communications style.

Ami Neiberger-Miller
Senior Counselor
Ami@fourleafpr.com
+1-703.887.4877

Ami Neiberger-Miller is a public relations consultant who has devoted 20 years of her career to helping organizations improve how they communicate and work with the media.  At age 20, while still in college, she joined her first non-profit board of directors and became the chair of the PR Committee.

She holds B.A. and M.A. degrees from the University of Florida. Ami is accredited in public relations and holds a current APR designation.

Her areas of expertise include:

  • Designing and managing strategic communications and outreach campaigns.
  • Providing strategic counsel for tough situations and messaging development.
  • Developing and integrating content creation with media relations.
  • Writing for web copy, news releases, event scripting, educational curriculum, professional training, and more.

Ami helps organizations and associations take the next step in sharing who they are and what they want to do. Ami has written for PRSA’s Tactics and other publications on news coverage and crisis. She has spoken at Columbia University and the Carter Center on media coverage and trauma. She has been interviewed by CNNCBS Sunday Morning, ABC World News, and NPR.

More About Ami’s Story

Why did you choose to go into the communications field?

I wanted to work on causes that mattered and help organizations that improve how people live their lives – that was just a natural fit for me.  I tend to be very passionate about causes and organizations that I care about and I wanted to do more to help them get where they needed to be and communications was the way to do that.

What is the most extreme thing you’ve done to service a client?

I have pulled all-nighters, done copying at Kinko’s at 4 a.m. for a client presentation and flown across the country to support a client through media interviews on very little notice. While working for a client at a conference, I had to do a live media interview while standing in a beautiful Chinese dragon boat on a river. It was windy and there were some tiny waves. I was terrified and I just pictured myself and the reporter tumbling in and being part of a bloopers reel. Thankfully, I didn’t fall in and I got the message points across.

What is your most proud moment in your career?

It was Memorial Day, 2009 when I had three stories in the Washington Post on the same day for the same client.  One story was on the front page with a photo, the second story was also in the main A section with a photo, and the third story was on the front page of the metro section – with a photo.  I’ve always thought I should have retired from PR after that!

What is the greatest lesson you’ve learned in your communications career?

Always be willing to learn something new and think about how it will impact how you communicate.  Whether it is about your organization, or it is a new technology, or a new means of communicating, I think you always have to be open to learning.

If you could do any career other than be in the communications field, what would that be?

A lawyer.  I picture myself as advocating for others and I have a lot of skills like writing and being detailed oriented, that I think would have worked well in that profession.

Debbi Mayster
PR Consultant
Debbi@FourLeafPR.com
+1-240-988-6243

Debbi Mayster is a public relations professional with more than 18 years experience providing guidance on an organization’s most important communication matters.  She has expertise in strategic planning and execution of marketing/communications programs for commercial and non-profit organizations, providing guidance on an organization’s most important communication matters.  Debbi is a consummate team player; reliable and continuously aiming above and beyond client expectations. She graduated from the University of Maryland, College Park with a B.A. in Journalism, with a Concentration in Public Relations.

Her areas of expertise include:

  • Strategic and Tactical Communications Planning
  • Public Relations Campaign Development and Management
  • Effective Media Relations Messaging
  • Development of Strategic Partnerships
  • Creative Branding and Marketing Communications
  • New Product Development and Launches

Debbi displays exceptional skills in media management and strives to ensure press coverage is consistently positive-to-neutral in tone. She has generated story placements that have secured millions of media impressions in major media outlets including Financial Times, The New York Times, The Washington Post, The Washington Times, USA Today, Investor’s Business Daily, CNN, BusinessWeek, Computerworld, Bloomberg, CNET, Fox Business, Chicago Tribune, Los Angeles Times, Robb Report, Reader’s Digest, Associated Press, Reuters, numerous daily publications, industry trades as well as broadcast media outlets.

More About Debbi’s Story

Why did you choose to go into the communications field?

I’ve always enjoyed writing; I wrote for my high school newspaper and majored in Journalism at the University of Maryland.  I’m highly personable and found public relations allows me to engage with others every day.

What is the most extreme thing you’ve done to service a client?

Well, here is one example of my dedication to the work I do. I was promoting a client’s new business to generate exposure in the local market I pitched one of the morning news shows. The producer loved the story; so we secured a date for the station to broadcast from the location– in the cold winter I was up at 4 am to meet the anchor at the event location. The media exposure was tremendous – more than 20 minutes of live news coverage during the morning drive time!  My client was thrilled for the exposure, and gained a many new clients.

What is your proudest moment in your career?

It is a proud moment each time I secure media coverage for my clients.     

What is the greatest lesson you’ve learned in your communications career?

To always be dedicated and reliable and strive to exceed client expectations and provide my best guidance so they will realize my dedication to their businesses. I get as excited as they do when they see their name in the press!

If you could do any career other than be in the communications field, what would that be?

I love animals and would be a veterinarian. My kids are begging for a dog, cat or fish, we just need to convince Daddy about the importance of this addition to the family.

Christy Nielson
PR Consultant
Christy@FourLeafPR.com
+1-682 323-7826

Christy Nielson is a PR consultant with 17 years of experience in both public relations and in fundraising and development. She also was an award winning television producer. She holds a Bachelor of Science in Journalism from the University of Kansas.

Her areas of expertise include:

  • Turning communications objectives and ideas into action and results
  • Fostering long-term relations with influential media members.
  • Bringing big picture thinking together with tactical execution
  • Developing influential key messages and themes

Her media hits includeConde Nast, Sunset, Gourmet, Slate USA Today, Fox & Friends, Outside, Frommer’s, COWGIRL, Western Art & Architecture, San Diego Union Tribune, Dallas Morning News, Austin American Statesman, Denver Post, Salt Lake Tribune and many othersfor various industries including the tourism industry, educational institutions, environmental organizations,resorts, and local government and transportation.

J. Scott Punk, APR
Senior Counselor
Scott@FourLeafPR.com
+1.518.925.3329

J. Scott Punk, APR, is a senior counselor with more than 25 years’ experience in marketing communications. During his career he has worked across a broad range of industries including technology, manufacturing, building products, health care and telecommunications as well as non-profits, associations and non-governmental organizations.

His areas of expertise include:

  • Developing research-based communication strategies
  • Creating and testing messages and positioning platforms
  • Building leadership team consensus around communication programs
  • Shaping media relations strategies
  • Helping clients structure communication programs to deliver better value

Scott’s achievements include:

  • Increasing global media placements by 200% while reducing the global PR budget by 33% for a corporate client
  • Developing more than 35 messages and positioning platforms across a broad range of sectors
  • Planning and implementing a PR/advertising campaign to counter competitive mis-information in China for a telecommunications firm
  • Managing the global PR strategy for the launch of the .CN top level domain outside of China