Our Beginnings

Everyone has a story to tell. What’s yours? Ours starts in spring 1999, just as the dot-com bubble was at its peak. Four Leaf founder, Suzanne Henry, had an epiphany around public relations – a field she has been engaged in since 1985: He (or she) who tells the best story wins.

In the late 1990s the world was awash in the Internet’s promise, a true communications revolution. But, the stories seemed to be the same: We are cutting edge. We bring a unique solution. We are mission critical. Suzanne knew that if a business or nonprofit could develop more powerful narratives and messaging, it could more effectively and efficiently earn the visibility from — and begin to influence — its marketplace.

Deciding it was time to get away from the Northern Virginia congestion, she launched Four Leaf Public Relations that spring and moved the firm 100 miles south of Washington, DC to beautiful Charlottesville, Virginia. Working from this historic location, Suzanne was immediately hired by several large Washington-based PR firms to supplement their in-house teams and bring her unique storytelling style to their PR campaigns.

Within the first few years, Four Leaf grew its stable of senior, independent PR practitioners to more than a dozen, as national trade associations, corporations, educational institutions and nonprofit organizations engaged Four Leaf to help position themselves, their issues and services before the people they were seeking to attract and influence.

Four Leaf celebrated its 10th anniversary in 2009 by opening an international satellite office in Munich Germany, to help service clients located in Europe. That year, social media also became serious business and the entire Four Leaf team engaged in extensive research and education around this second wave of communication revolution, expanding its abilities and knowledge around social media-based PR.

Today, Four Leaf continues to keep powerful and timely organizational storytelling at the heart of its public relations campaigns. Whether the programs include social media, executive image and reputation management, media relations, community relations or strategic campaign development, Four Leaf remains true to its tenet: No matter the changes our world experiences, no one ever gets tired of hearing “let me tell you a story.”

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