Media Relations

It’s not enough to promote yourself to media outlets, bloggers and other online venues. Public relations efforts succeed when these outlets come to you for article ideas and interviews, retweet your thought leadership, and get engaged in an ongoing dialogue with you. At Four Leaf, our job isn’t done until you are being requested and quoted. Four Leaf’s history of creating meaningful dialogue with media outlets has resulted in numerous tier-one placements, blog hits and other online venues, including:

  • The Wall Street Journal, The New York Times Sunday business section and the New York Times magazine, the New York Post, the Washington Post, the Los Angeles Times, the Miami Herald, the Seattle Post-Intelligencer, the Seattle Times, USA Today, Investor’s Business Daily, Bloomberg News and the Associated Press, among others. These include their online counterparts and blogs.
  • INC, Entrepreneur, CIO, Fortune, Men’s Health, Family Circle, Computer World, Wireless Today, Information Week, Northern Virginia Parent and Wired magazines, among others. These include their online counterparts and blogs.
  • NBC News, Dateline NBC, Fox, NPR, CNN, along with numerous regional network affiliates as well as the Seoul Broadcasting System and AP Radio, among others.

All of these include their online counterparts and blogs.

By ensuring coverage in your “wish list” of media placements, we help increase your visibility and build your credibility.

 

Our media relations services include:

  • Recommending strategies for attracting attention, from developing thought leadership status among traditional media outlets to enhancing followers, “likes” and “sharings” on social media channels
  • Helping craft your “best voice” and narrative
  • Identifying the best placement and conversation opportunities
  • Developing media “hooks” and conversation starters
  • Digging deep for media opportunities and dialogues in which to engage
  • Developing the appropriate background materials and talking points
  • Writing and issuing press releases and media alerts
  • Designing and maintaining media and blogger lists
  • Relentlessly pitching (real story and conversation) ideas to the media and bloggers
  • Monitoring and analyzing media efforts
  • Changing messages based on coverage and conversation results
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