We promise to recommend only relevant and appropriate services and activities that have the greatest probability for achieving success.
We promise to provide our best thinking to clients, colleagues and other stakeholders, withholding nothing in the interest of our client’s success, our own ethical standards, and the community at large.
We promise to share only real ideas and not waste the time of reporters, bloggers, followers, fans, our clients, or ourselves with non-stories.
We promise to alert the news media and our social networks promptly of breaking news, honor requests in a timely manner and promptly respond to phone calls, tweets, comments and e-mail.
We promise to educate and prepare our clients so their social media presence, media interviews, speeches and presentations are productive for both client and audiences.
We promise to live this code of honor with our PR colleagues, clients, members of the media and the greater social community.