As organizations scramble to meet year-end and fourth quarter goals, take a moment to pause and ask yourself this question: Did more people who are important to your goals “get” your story this year more than the year before?
“More” people means more reach and more opportunity to sell, enroll or engage. And, this is what I mean by “get” your story:
- They reacted to you in some way when they heard what you do and/or what you offer. This means they at least got “a” message.
- They may have asked a question. Asking for clarification or more information means you’ve hooked their interest at the most basic level.
- They understood you. They could accurately reflect back what you’ve communicated.
- They acted on your story. They bought your stuff. They signed up. They participated in some way.
If the answer is “no” the next thing for you to do–and I mean the VERY next thing–is to find out why.
If the answer is “I don’t know,” why? Are you measuring your communications efforts? And if not, why not?
Ask yourself these questions. More importantly, act on the answers.
Happy Holidays–and may you find all the answers you require for a successful and effective 2019.