Four Leaf Client TurfMutt Honored by PRNews

Four Leaf Public Relations is proud that our media relations effort for TurfMutt, the Outdoor Power Equipment Institute’s (OPEI) environmental education and stewardship program, received an honorable mention in PRNews’ CSR & NonProfit Awards program. The awards were announced yesterday at a special ceremony held at the National Press Club.

“We were thrilled to be a finalist in this awards competition and to see the hard work that has gone into building the TurfMutt program recognized at this level,” said Suzanne Henry, president of Four Leaf Public Relations LLC. “The message of this program is powerful. We all have a responsibility to take care of our living landscapes. These green spaces influence our lives in important ways.”

Lucky, the real-life rescue dog of Kris Kiser, President & CEO of OPEI, is the “spokesdog” and superhero behind the TurfMutt program, which shares the important message that nature starts at your backdoor and  living landscapes, such as our yards, parks and other community green spaces, are critical to our health and well-being. And,  who knows the value of green space greater than a dog?

The TurfMutt program has reached more than 68 million children, educators, and families since 2009, showing them how they can “save the planet, one yard at a time.” To learn more about the TurfMutt program and get free e-books, online games, lesson plans, and more to inspire students to take care of green spaces, visit www.TurfMutt.com. To learn more about caring for our living landscapes, visit www.SaveLivingLandscapes.com.

Each year, PR News honors the top corporate social responsibility campaigns, and the brands and communicators behind them. Corporate Social Responsibility Awards finalists represent the very best in corporate responsibility initiatives, with each campaign making a visible difference on the local, national or global level. Finalists were chosen for their ingenuity and creativity, strategic approach and measurable impact.

The awards announcement is available here: http://www.prnewsonline.com/csr-awards-2018-announce-finalists

If you are a member of the media and wish to learn more about TurfMutt, contact our media reps:
Ami Neiberger-Miller, Four Leaf PR on behalf of OPEI, 703-887-4877, ami@fourleafpr.com
Debbi Mayster, Four Leaf PR on behalf of OPEI, 240-988-6243, debbi@fourleafpr.com