While there are many snares in organizational storytelling, a few have been worth noting: too much corporate jargon, nothing unexpected shared, and telling an irrelevant or even insulting story to an audience. But one snag that trips up many presenters and communicators is making the story either too long or too short.
In our experience, too many business stories are too long.
Brevity is the soul of wit, wrote William Shakespeare. And one of the most famous stories of all time by Ernest Hemingway is just 6 words. “For sale, baby shoes. Never worn.” But, what is too short, then? Be too brief in a business setting and the message gets lost.
A story is the right length when just enough detail is given – 2 or 3 small details – to paint the right picture of what happened.
Wanting to get in every detail to share an accurate account of what happened appears to be a strong pull. However, you should be striving to tell the truth of the story – not ever detail that got you there.