The Modern Strategic Communications Plan

If you google “how to write a communications plan” you will receive thousands of hits containing templates, advice and guidance on how to take your reach, influence and visibility to new heights. But, if those suggested formats were written before 2009, they aren’t complete. Here’s why.

Smart organizations develop a communications plan that will help steer you and your colleagues to greater reach and influence. But, today’s communication plans must include strategies and timelines that a few years ago were not even possible. The new communications game of visibility demands a new way of thinking.

Just a few trends coloring today’s communication landscape include the democratization of information and influence by social media, the introduction of tiny messages (140 characters or less), the rise of the visual medium and entertainment (games), a reduction in objective journalism, and content going mobile. Add a whole new generation of workers who don’t communicate or consume information anything like previous generations along with a coming mass exodus of the baby boomers into retirement and one could say it’s not just a whole new ballgame. It’s a whole new sport.

Are you ready?

Over the next few weeks, I’ll break down each part of the planning process for a communications effort that fits modern times. Yes, that means social media will be addressed. But, we also will discuss the rise of storytelling over messaging, the breakdown of the communications heirarchy, having a content management strategy, having a “we won’t” list, and more.

What is perplexing you about today’s communications landscape? I’ll try to address it in this series.


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