Step 3 To Powerful Storytelling: The Achievement or So What?

The third step in telling a good story in a business or non-profit setting is to share the “win” or the Achievement. ” This is where you or someone slays the dragon. (Click here to read steps one and two.)

Every good story has a villian or adversary that puts up a roadblock. And, this obstacle must be overcome. Luke Skywalker blows up the death star. Frodo throws the ring in the fire (among other achievements along the way). And, for James Dyson, his story continued when he decided to keep his patents alive, paying the hefty royalties to do so, even while on the verge of early bankruptcy. He thought he might need it someday. And, he did. In 1999, he won a copyright infringement suit against Hoover, one of the largest vacuum cleaner manufacturers in the world. In essence, he slayed the copycats.

The achievement is simple, really. What happened? Just say it. We cut the head of the enemy off with our sword. We won the funding. We sold him the deal. We won the court battle. This could be the shortest section of your story. But, it’s the pay off. Give it to your audience directly and succinctly.

This step is where most action films stop. But, the ones who continue on to the fourth step are the ones who receive the accolades and awards. Can you guess what it is? On Monday, we will discuss the fourth and final step of the Hero’s Journey and how you may apply it to your own communication.

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