Organizational Storytelling: A Synopsis

Over the last few weeks, I’ve shared the steps to organizational storytelling using the Hero’s Journey template. I have been asked to put the steps into one post.

The general pattern is from Joseph Campbell, the great philosopher and writer. He wrote extensively about the template, which goes something like this:

A hero is called to leave his common everyday life to explore the wonders of the world.  Mystical forces are there encountered and a conclusive victory over an adversary is won. The hero returns from this mysterious adventure – forever changed and more powerful – and with this new power, understanding and wisdom, can (and does) bestow benefits and gifts upon his fellow man and the Universe is now a safer place. The End.

There are 17 steps in Joseph Campbell’s Hero’s Journey, but I boiled it down to four parts for the business world.

Step 1: The Call. This is the beginning. The hero of the story goes out into the new world responding to a call to action. There also is a sense of a resisting this call to action, as if he or she knew the journey was going to be hard.  What was wrong that had you believe something could be better? What idea did you have that could move the organization from point A to point B? What did someone say when they brought this idea to the meeting? There are a myriad of ways stories start. For more, including examples, read it here.

Step 2: The Journey. This is the largest part of any story and is generally considered the middle. It is what happens or the expedition. Often our hero quickly discovers the road really is harder than it seemed at first. He or she meets friends along the way, runs into obstacles, meets a villain or adversary, and there are twists and turns. Show how you thought how something was going to go one way and then it didn’t. That will make it more interesting. Read more here.

Step 3: The Achievement. This is where the hero slays the villain or adversary. The achievement is simple, really. What happened? Just say it. It’s the pay off. Give it to your audience directly and succinctly. Read more here.

Step 4: The Transformation & Return. This step is meant for the storyteller to share what was learned. How were you or the company changed? And, what does that mean? How is your department, company, industry better? How was that customer’s life changed? Also, share what it means and how life is better for others. A story that can convey a message, wrapped in a narrative with meaning, can inspire change in people just by them listening to it. Read more here.

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