Much has been written about powerful messaging, corporate storytelling and boosting personal and business narratives. The business of messaging can sound complicated. I plead guilty to adding to the library of resources. But, if I were to boil down what makes someone internalize and act upon an organization’s or individual’s message, it would be because that message was:
- Delivered with authenticity and with eloquence
- About something that was relevant to them
- Which set the organization (or individual or cause) apart from (similar) others
- And, it was clear
Consider this a kind of haiku (albeit much longer than the requisite 17 syllables) against which you can compare your elevator pitch or other key statements.