It is no secret that I am addicted to Honest Tea. In addition to it tasting really good, the inside of their bottle caps include interesting messages. Lately, they have been printing customers’ six word “memoirs.” Interesting exercise. Could you sum up the basis of your life in six words of less? Samples include:
• Born with big nose. Pursued comedy.
• Became an accountant but still can’t count.
• Cloudy with a chance of sun.
Could you sum up your company in six words or less? How about your company’s values? Your products or services? Your mission?
Here’s mine: Better Storytelling For More Influence.
Okay, it’s just five words. But, still…