We spent our summer not at the beach, but rather buried deep in journals, books, online conversations and talking to as many experts as possible about how to incorporate social media into marketing efforts for the equipment finance industry. Working under grant research from the Equipment Leasing & Finance Foundation, we were unsure what we would find. After all this is a conversative (albeit entrepreneurial), regulated B2B industry.
But, after digging deep, we discovered there is a path to take that can yield marketing success. The 135 page white paper will be available in a few weeks for download from www.LeaseFoundation.org. But, in the meantime, one of our conclusion is this: Corporate America will need to prepare itself for the rise of the worker who is empowered by what is possible versus what is permissible with today’s technology. Help channel that empowerment by immersing employees and partners in your brand. Then, listen for where what you have to offer contributes to the online dialogues and needs. From there, you will be better prepared to act in the social media realm.