Twitter’s (Positive) Impact on Ending the Verbose

Winston Churchill was probably right when he said, “The short words are best, and the old words are the best of all.”

Certainly, short words are helpful when it comes to social media. People glance, skim and scroll with speed in social media land. In particular, Twitter has had an interesting impact on messaging. It is an exercise in brevity, forcing people to message in 140 characters or less. What a terrific exercise.

Can you develop your company’s elevator pitch in less than 140 characters? I tried and found it difficult.

“Four Leaf tells your story to whomever you need to hear it” was the best I could do. What about you?

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