Search and social media. They go together like peas and carrots. If you have a social media strategy, search engine optimization (SEO) needs to be part of it.
But Scott “Social Media” Allen (The Virtual Handshake) talks about this on his blog better than I could. Check out his (generous) resources on the topic here.
Remember: If you are not searchable, discoverable or shareable, no one will find you, learn more about you or tell others.