EVERYONE HAS A STORY TO TELL. But sometimes they need help expressing themselves or their organization.
Four Leaf is a boutique, full-service communications practice with a focus on visibility and influence campaigns for corporations and nonprofits.
In short, we help tell your story.
We specialize in campaign strategy, positioning and messaging services and long-term communications efforts. We put clients in a position of market power — where they’re regularly requested and engaged versus just pushing out information.
The strategy section is usually where people start. Resist the urge! Start with the first four steps: Identifying your vision
, goals and objectives
and 'greatest accomplishment,' your target audience
and main channels
. If you don't go through those steps first, you could waste a lot of time developing a beautiful strategy that misses the mark. After all, there is no sense in engaging in a high-level strategy like social media, if you're trying to reach someone who doesn't use it. (Yes, those people actually exist.) Or, if they use social media, it isn't where they go to buy insert whatever you sell here
When planning how you're going to share your story, products and services with the world, it's imperative to choose the right channels to do so. What channels will have the greatest probability of reaching your specific audience?
A positive reputation can take years to build. That same reputation can be lost in one day.
Nouns. I lead with the punch line.
Far too many companies and organizations lead with the benefits, the adjectives, and the scintillating catch phrases, forgetting to do one simple thing: tell your audience who you are and what you do using simple-to-understand nouns.
How many times have you read: We bring unparalleled results to your most thorny problems
instead of We can fix your computer
Unless your brand is Apple or Dell or Google, no one can actually hear what you are saying (or read what you are writing) if they don’t hear a noun.
Your organization is an airline, a computer technology company, a retail store, a nonprofit association that represents lawn mower manufacturers or something entirely different. But, it is something. Say it. And, say it early.
How well do you know your target audience? Really.