EVERYONE HAS A STORY TO TELL. Everyone deserves to voice it. Sometimes they just need help expressing it.
Four Leaf is a boutique communications practice with a focus on visibility and influence campaigns for corporations and nonprofits.
We specialize in campaign strategy, positioning and messaging services and long-term communications efforts. Our main professional goal is to put clients in a position of market power — where they are being regularly requested and engaged versus just pushing out information.
Even if you're not a person who works out regularly, you've likely heard the story about
lululemon athletica and their "see through" pants. As a long-time customer, I followed this story with interest. For one, I just couldn't believe the company whose workout pants I
adore could have possibly sold a shoddy product. But, hundreds of longtime loyal customers (mostly women) have complained about the seat of their most popular workout pants being so sheer that their yoga mat neighbors could tell what color underwear they wore. Then there was the very public resignation of their CEO, Christine Day. This was followed by very public, unflattering soundbites from co-founder Chip Wilson. Then, more anger about see-through bottoms and, quite frankly, unsatisfying responses to those angry comments on Facebook.
Yes, it's been a while since I've added a new blog post. However, the reason is why this new post exists. We've been very busy at Four Leaf, readying several major client announcements for the Fall. What many business leaders may not realize is this: to announce something in October, you need to start in April. Hence, Four Leaf's all-hands-on-deck craziness that ensued this summer to make sure everything goes smoothly for said clients in coming weeks.
You want the best public relations and communications support you can get. As a communications firm, we also want to provide the best service and results as possible. Communications is a partnership business. To ensure your investment is put to good use, below are five ways to make sure your communications or PR firm is set up for success on your behalf.
We are about six weeks into the new year and thought it was high time to check in. While most are sharing how they think the new year is shaping up, we're taking a different tact. Rather than rehash the same old public relations trends, we're going to share the things you
needn't worry about, communications wise, in 2013.
Storytelling, the art and science of sharing information via narrative, is an ancient form of communication. Human beings around the world have used storytelling to get their ideas across for a millennia. Over the ages, it has outlasted every fad, technique and notion around persuasion and discussion. And, there is a good reason for this. It works.
