EVERYONE HAS A STORY TO TELL. But sometimes they need help expressing themselves or their organization.
Four Leaf is a boutique, full-service communications practice with a focus on visibility and influence campaigns for corporations and nonprofits.
In short, we help tell your story.
We specialize in campaign strategy, positioning and messaging services and long-term communications efforts. We put clients in a position of market power — where they’re regularly requested and engaged versus just pushing out information.
This summer, we explored the major steps for developing a Modern Communications Plan
. Now it's time to wrap it up. The final steps include identifying who will execute this beautiful new plan and developing a timeline of activities (and results).
Business leaders across the globe ask this question (nearly daily) of their team: how do we know our communications work? As someone who's been in the communications field for more than thirty years, the answer is rarely cut and dried. But no effort should be embarked upon without having some idea of how you'll tell how you are doing and how to share that with managers, executive teams and other stakeholders.
As we continue this series of planning your communications, we hope you're seeing where you may strengthen your public relations, advertising and marketing communications efforts.
This section does precisely what the title says. Knowing what you will not
do (but could) is vital to ensuring focus.