EVERYONE HAS A STORY TO TELL. But sometimes they need help expressing themselves or their organization.
Four Leaf is a boutique, full-service communications practice with a focus on visibility and influence campaigns for corporations and nonprofits.
In short, we help tell your story.
We specialize in campaign strategy, positioning and messaging services and long-term communications efforts. We put clients in a position of market power — where they’re regularly requested and engaged versus just pushing out information.
Nouns. I lead with the punch line.
Far too many companies and organizations lead with the benefits, the adjectives, and the scintillating catch phrases, forgetting to do one simple thing: tell your audience who you are and what you do using simple-to-understand nouns.
How many times have you read: We bring unparalleled results to your most thorny problems
instead of We can fix your computer
Unless your brand is Apple or Dell or Google, no one can actually hear what you are saying (or read what you are writing) if they don’t hear a noun.
Your organization is an airline, a computer technology company, a retail store, a nonprofit association that represents lawn mower manufacturers or something entirely different. But, it is something. Say it. And, say it early.
How well do you know your target audience? Really.
Once you have determined your vision for your effort, identifying a “greatest accomplishment” and goals and objectives should be next.
Just like you wouldn’t go on vacation without knowing your destination, you shouldn’t launch any communications effort without knowing where you’d like to land. This is at the heart of Your Vision.
Identifying the “right” spokesperson is a big topic in the board room when public relations campaigns and social media efforts are discussed. And, usually the CEO or someone else with a big job title is named. After all, they come with the clout and cache, right?